Brandon McCool advises clients on trademark, copyright and advertising issues—helping them secure, enforce and license their valuable intellectual property rights—both in the United States and abroad. He conducts clearance searches, helps to shepherd applications through to registration, prepares cease and desist letters and takedown notices, and assists in drafting motions and briefs in TTAB proceedings. Additionally, in light of the ever-evolving intersection between intellectual property and social media, Brandon helps client navigate Internet-related legal issues, including social media and domain name disputes. He also regularly advises clients in the sports and entertainment industries with drafting and reviewing agreements and transactions that relate to intellectual property, such as licenses, sponsorship and co-promotion agreements; endorsement/influencer marketing agreements; naming rights agreements; and agreements involving the rights of publicity and privacy.

While at the University of New Hampshire School of Law, Brandon participated as a student attorney in the Intellectual Property and Transaction Clinic, where he consulted with clients regarding trademark issues, conducted clearance searches and prepared filings at the USPTO. Prior to that, he interned at a sports management firm, where he helped to draft salary arbitration briefs, counseled professional athletes on the salary arbitration process and prepared statistical reports to promote free agent players to team general managers.