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In the News Press Release

The Legal Impact: Branding a Sports Team

Publisher: The Legal Impact
April 6, 2022

On April 6, Day Pitney Intellectual Property Attorney Brandon McCool discussed with University of New Hampshire Franklin Pierce School of Law's The Legal Impact podcast his recent article published in the Sports Business Journal, which details the unique trademark process sports teams must undergo when they are selecting and clearing names and logos for their franchises. The podcast was produced and hosted by A. J. Kierstead of University of New Hampshire Franklin Pierce School of Law. 

Listen to the podcast here or read the Sports Business Journal article here


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