November 8, 2019 – Day Pitney LLP served as U.S. counsel representing Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., in connection with its international expansion to Australia. The country's first official Planet Fitness locations are in Tuggerah and Gosford in the Central Coast of New South Wales, and a location in Casula is expected to open in 2020.
As part of its expansion, Planet Fitness has signed an Area Development Agreement with Bravo Fit Holdings Pty Ltd. (Bravo), which will bring a minimum of 35 Planet Fitness locations to Australia over the next several years. Bravo is a joint venture among U.S. franchisees, Bravo Fit, LLC and PF Growth Partners, LLC and leading Australian fitness operator, Dallas Rosekelly's Galactic Fitness Pty.
The Day Pitney team was led by senior associate Alex P. Garens, who assisted in negotiating and structuring the acquisition, transfer, and licensing of the intellectual property rights necessary for the franchise to launch in Australia.
The company's official press release can be viewed here.
Day Pitney Press Release
Day Pitney Partners George Chaclas and Renée Evangelista, and Senior Associate Leigh Furtado were each honored with a Rhode Island Monthly Professional Excellence in Law Award for 2023.
Day Pitney Intellectual Property Partner Alex P. Garens was featured in Law.com's Q&A "How I Made Practice Group Chair: 'Leaders Are Made, Not Born' So 'Put in the Time to Develop Yourself,' says Alex P. Garens of Day Pitney."
Day Pitney Intellectual Property Partner Alex P. Garens was featured in Managing IP article, "Exclusive: US Copyright Office Refuses AI-Assisted 'Derivative' Work," discussing the rejection of copyright protection for a work created by Ankit Sahni using the assistance of artificial intelligence-powered software tool.
Day Pitney Intellectual Property and Technology attorneys George Chaclas and Emily Ferriter Russo recently authored the Law360 article, "An Overlooked Tool to fight USPTO 'Restriction.'"
Day Pitney Intellectual Property Partner Carrie Webb Olson is featured in Bloomberg Law's article, "Surge in Trademark Fraud Scams Overwhelms Regulators, Applicants."
Day Pitney Partners Gretchen Blauvelt-Marquez, Michael Fitzpatrick, James Leva, Nicole Magdiziak and Thomas O'Mullane's promotion to partnership and Partner Todd Terhune's arrival to the firm were featured in the New Jersey Law Journal's New Partners Yearbook 2023.
Day Pitney Intellectual Property and Technology Partner Alex P. Garens new role as the head of the firm's Trademark, Copyright and Advertising practice group was featured in the Law360 Pulse article, "Day Pitney Names New Head of Trademark, Copyright Group."
Day Pitney Press Release
Day Pitney LLP has named Boston Partner Alex P. Garens the head of its Trademark, Copyright and Advertising practice group.