Juan Delgado of Day Pitney: "The Industry Increasingly Recognizes The Strategic Value Of Controlling Distribution Alongside Content"

FOX’s planned acquisition of Roku could bring content and distribution under one roof.

Juan P. Delgado, co-chair of Day Pitney’s Sports, Media, and Entertainment Practice, spoke with PRODU about the transaction, estimated at $22 billion, and its potential implications for the streaming industry.

“While premium programming remains essential, owning the platform where millions of viewers begin their streaming experience provides access to a captive audience and creates new opportunities for content discovery, advertising, and consumer engagement,” Delgado noted.

Delgado also discussed the transaction’s potential impact on connected television, ad-supported streaming, advertisers, and Spanish-speaking markets, as well as the importance of maintaining Roku’s relationships with third-party content providers.

Read the full article here.