November 8, 2019 – Day Pitney LLP served as U.S. counsel representing Planet Fitness, Inc., one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S., in connection with its international expansion to Australia. The country's first official Planet Fitness locations are in Tuggerah and Gosford in the Central Coast of New South Wales, and a location in Casula is expected to open in 2020.
As part of its expansion, Planet Fitness has signed an Area Development Agreement with Bravo Fit Holdings Pty Ltd. (Bravo), which will bring a minimum of 35 Planet Fitness locations to Australia over the next several years. Bravo is a joint venture among U.S. franchisees, Bravo Fit, LLC and PF Growth Partners, LLC and leading Australian fitness operator, Dallas Rosekelly's Galactic Fitness Pty.
The Day Pitney team was led by senior associate Alex P. Garens, who assisted in negotiating and structuring the acquisition, transfer, and licensing of the intellectual property rights necessary for the franchise to launch in Australia.
The company's official press release can be viewed here.
Jonathan Tropp, an intellectual property litigator, authored an article, "Design Patents: 'Campbell Soup' Stirs the Pot," published by the New York Law Journal.
Day Pitney Alert
Mark Romance authored a United States Law & Practice Update, entitled "New Rule Requires Foreign Applicants to Be Represented by U.S. Lawyer," published by theINTA Bulletin, a newsletter for the International Trademark Association.
Ryan S. Osterweil, a senior associate in Day Pitney's Intellectual Property group and a member of the firm's Regulated Substances practice group will be speaking on a panel, "The Cannabis Goldrush and the IP Landgrab," at a program presented by the Patents Committee of the New York City Bar Association.
On June 19, Day Pitney LLP and the Association of Corporate Counsel (ACC) Northeast Chapter co-hosted a program, "Understanding Your Brand Identity: Bridging the Gap Between Business and Legal," held at Day Pitney's Boston office.
Day Pitney Press Release
Day Pitney Press Release
Day Pitney LLP represented Pula Capital Management LP (Pula), a newly formed investment manager based in Virginia, in connection with (i) the acquisition of a minority ownership interest in Pula by Felton Group, LLC (Felton Group), and (ii) an investment by Felton Group in Pula Capital Fund, LP, a newly formed fund managed by Pula that intends to employ novel mathematical techniques and a proprietary, systematic predictive model to trade a diversified long-short portfolio of liquid U.S. equities.
Day Pitney LLP's representation of HDI Global Insurance Co. (HDI) was noted in an article, "1st Circ. Brushes Off Dental Co.'s Insurance Claim For TM Suit," published by Law360.
On January 15, Brian Fischer spoke at "When Good Deals Go Bad – Pitfalls to Avoid During the Sale Process," an Exit Planning Exchange (XPX) program held at The Hartford Club in Hartford, CT.