The Business Development & Marketing Manager role is an integral function within the Day Pitney Business Development and Marketing Team. This position will serve as the lead point of contact for assigned practice groups, departments, and offices. The primary focus will be to work directly with attorneys to support key business development and marketing strategies to drive strategic growth of clients, increase market awareness, and collaborate on all aspects of business development and marketing for assigned groups.
This position reports to the Director of Marketing and Business Development and will support the Firm's Litigation department and related business units along with other cross-practice and firm-wide initiatives designed to drive visibility and new business opportunities. This is a dynamic role and successful candidates will need to navigate among developing, leading, coordinating, and supporting initiatives at various levels.
This position will work closely with colleagues across the Marketing Department, including the communications, events, and digital marketing teams to drive practice, office and firm-wide initiatives.
Primary Areas of Responsibility
Business Development and Marketing
- Collaborates with department, practice, and working group leaders to develop and implement strategic plans and initiatives.
- Engages with practice groups and attorneys to understand the legal and business needs of clients and the corresponding legal solutions the Firm can provide. Through practice group "literacy," contributes business development and marketing advice and guidance that demonstrates a sound understanding of the nature of the work and experience of the attorneys in the assigned practice groups and working groups.
- Drives business development goals of assigned groups, including support in identifying business leads and opportunities, expanding existing client matters, and identifying and pursuing cross-selling opportunities.
- Develops pitches and proposals, including responses to formal RFPs.
- Develops compelling marketing collateral, website descriptions, and other client facing materials; ensures materials are regularly updated.
- Supports opportunities to increase brand awareness and profile for assigned practice groups and working groups, including outward facing activities such as sponsored events, in-house presentations, professional speaking opportunities, alerts, and published articles; collaborates with events team as needed.
- Supports firm-wide efforts including collecting experience captured in pitches, proposals, and other experience-based submissions, such as awards and ranking publications; maintains matter/experience lists and databases for assigned groups.
- Works with individual attorneys and advises on business development best practices and strategies to assist in developing their practices.
- Supports attorneys with client alerts, blogs, podcasts, and newsletters.
- Oversees the timely preparation and submission of ranking submissions for the assigned practice and working groups.
- Works with the Communications team to coordinate proactive media and publishing opportunities to elevate the profile of the practice group and individual attorneys.
- Handles other business development and marketing responsibilities as assigned.
- Works with the practice management team and practice group leadership to develop the annual business development budget and to track business development spend on a monthly basis.
Requirements
- Demonstrated ability to build strong working relationships across all levels of the organization and work effectively, both independently and with others, in a cooperative, enthusiastic, and friendly manner to accomplish position functions and participate in team efforts.
- Ability to adapt to changing priorities and maintain a productive and committed work effort while meeting deadlines and managing workload.
- Demonstrated ability to communicate persuasively, both orally and in writing, on a prepared and extemporaneous basis with clients, attorneys, and staff.
- Experience with content creation and messaging development.
- Strong business and marketing acumen. Ability to leverage research and competitive intelligence to identify business opportunities and support go-to-market strategies.
- Ability to appropriately delegate work to others to meet deadlines, goals, and objectives; develop skills and knowledge of others; build capacity and productivity of department.
- Strong knowledge of and familiarity with legal and business environments.
Qualifications:
- Bachelor's degree or higher required, MBA or JD encouraged
- 7+ years of work experience in business development, preferably in a law firm or professional services environment.
- Ability to work in a fast-paced environment with stressful deadlines and high expectations for attention to detail and quality of work product.
- Ability to take a client service-focused approach to internal and external clients
- Ability to partner with attorneys and consultants and develop a trusted advisor relationship, including the ability to influence behavior.
- Ability to manage multiple, often competing, priorities.
- Ability to create and operationalize a plan that includes attention to detail and the ability to execute through to completion.
- Strong analytical abilities for analyzing industry and market trends, data analytics, and client financials.
- Ability to work both independently and as part of a team
- Must be self-motivated, proactive, responsive, and dedicated to producing the highest quality work product.
- Excellent written, presentation, and verbal communications skills.
- Technology-savvy; knowledge of relevant, existing software and ability to learn new programs.
- Demonstrated ability to work in a professional manner with colleagues at all levels of the Firm.
- Ability to travel 20% or more and based on the needs of the position.
