Day Pitney and the Association of Corporate Counsel Co-Host Program on Cultivating a Company's Brand

On June 19, Day Pitney LLP and the Association of Corporate Counsel (ACC) Northeast Chapter co-hosted a program, "Understanding Your Brand Identity: Bridging the Gap Between Business and Legal," held at Day Pitney's Boston office. The program featured a dynamic discussion led by Alex P. Garens, a senior associate in Day Pitney's Intellectual Property practice group, on what a company's brand means and how legal collaborates with other departments within a company to cultivate and protect a brand and ensure its actions remain "on message" with that brand.

Garens led a panel that included Stephanie S. Lambert, Vice President, Associate General Counsel, STAPLES and Liz Cox, Managing Attorney, HASBRO. More than 20 attendees participated in the program, which concluded with a Q&A session.