Carrie Webb Olson, chair of Day Pitney's Trademark Copyright and Advertising practice group, focuses her practice on domestic and international trademark law, although well-versed in all aspects of intellectual property. From selection and adoption, to prosecution, policing and enforcement, she works to link the creative, business and legal processes associated with establishing, building and licensing company brands. She represents clients in the financial services, sports and entertainment, publishing, travel, health and wellness, healthcare, consumer products and retail industries.
Carrie's clients receive strategic, practical advice through all stages in the life of a trademark, with a focus on client service, benefitting from her 360-degree perspective. Whether working as quasi in-house trademark counsel to well-known global companies, guiding foreign entities on U.S. protection, or educating start-ups about basic trademark principles, she delivers highly-regarded counsel and outstanding value to clients. In 2015, the World Trademark Review, an independent research directory focused exclusively on trademark practices and practitioners, noted that "[Carrie] leaves no stone unturned and is very responsive. She provides premium-quality work and service and bills fairly. She has everything you would look for in representation."
Clients often call on Carrie's extensive experience managing intellectual property assets incorporate transactions. She identifies risks and liabilities related to target IP assets and works with companies to streamline the management of global trademark portfolios, large and small, including auditing and evaluating these assets to ensure alignment with commercial activities and business goals.
When IP disputes arise, clients turn to Carrie to manage international trademark matters and to assert and defend trademark and copyright claims before the United States Patent and Trademark Office's Trademark Trial and Appeal Board and the U.S. District Courts. She has represented clients in dozens of domain name and Internet-related disputes and provides counseling regarding Internet advertising practices.
Carrie is a popular speaker at conferences addressing emerging issues in trademark law. She also has been published and cited in leading business and legal media, including Law360 and the Boston Business Journal.
Recognized with Client Choice Award for excellence in client service in the Intellectual Property: Trademarks category for Massachusetts by Lexology, 2017
Presented with the Client Choice Award, 2015
Who's Who Legal USA - Trademarks, 2006
Co-teaching experience, "Strategic Decisions in Intellectual Property" at the University of Connecticut School of Law (Fall 2006; 2008; 2009)
Serve on the Board of Directors of the Greater Boston Legal Services, which provides free civil legal services to thousands of individuals in Boston and 31 surrounding cities and towns
Member of the City Year Boston Legal Community Committee